Marketing

Marketing

John Pye Auctions in-house marketing team are experts in connecting clients’ assets to interested buyers. Experienced in dealing with multiple asset types across our six trading divisions, the team are well versed in working quickly to create bespoke marketing solutions to help achieve optimum recoveries for clients.

Campaigns and Channels

John Pye Auctions has a successful track record of engaging buyers through creative and cost-effective marketing campaigns, supporting over 3,000 auctions per year. The team are well versed across multiple disciplines, using a proactive, omni-channel digital first approach to marketing, always keeping one eye on the data to ensure we can react quickly and achieve the best possible return on investment for our efforts.

The team is made up of experienced marketeers with specialties in pay-per-click advertising, social media and influencer marketing, email, public relations and reputation management, photography, videography, design (digital and print), marketing strategy, content and asset creation, search engine optimisation (SEO), data analysis and reporting.

Experience and Knowledge

In over 55 years of trading, we have built a strong brand profile, through consistent exposure to different audiences. We have managed to achieve UK wide brand reach, historically built upon a foundation of sponsorships, from grassroots to topflight sports clubs, experiential marketing, paid media campaigns, a considered PR strategy, targeted direct marketing, social media, collaborative, and creative content.

marketing team chart detailing the different roles within our marketing department

Marketing Case Study

In November 2022, John Pye Auctions were appointed by PwC to auction the remaining items left in the MADE.com warehouses. This was made up of £35 million RRP worth of items, with delivery and auction of items expected to start within a week of appointment.

The marketing team worked quickly and pro-actively to create a bespoke cross channel marketing campaign beginning almost instantly and achieved over 29,000 mailing sign ups via our landing page and 10,000 new registrations from our social media campaign. Our marketing led to international press coverage and in excess of £7.4 million on the hammer for the client over 11 months.

KEY CONTACTS

Head shot - Emily Tomlinson - Head of Marketing
Emily Tomlinson

Head of Marketing

Head shot - Patrick Molyneux - Customer Marketing Manager
Patrick Molyneux

Customer Marketing Manager

Nick Collister

Design & Creative Manager

Head shot - Emily Tomlinson - Head of Marketing
Emily Tomlinson

Head of Marketing

Head shot - Patrick Molyneux - Customer Marketing Manager
Patrick Molyneux

Customer Marketing Manager

Nick Collister

Design & Creative Manager