In 2014 we announced the largest cricket sponsorship deal in Trent Bridge’s history when we signed a two year deal with Nottinghamshire County Cricket Club to be shirt sponsors across all three club shirts (county cricket, T20 and T50). We have continued to have this relationship, becoming the longest sponsor in Trent Bridge’s history by extending the partnership until 2028, which now includes sponsoring The Blaze for their inaugural 2023 season at Trent Bridge. This sponsorship has seen the John Pye Auctions brand advertised around Trent Bridge cricket ground in Nottingham for both Nottinghamshire County Cricket matches as well as England cricket international test matches, exposing the brand to worldwide cricket audiences of millions.