Boxing

2012 saw John Pye sponsor Nottingham World IBF Champion Boxer, Carl Froch. This sponsorship gave the brand exposure to an international boxing audience for Carl Froch’s boxing bouts against Yusef Mack, his rematch against Mikkel Kessler at London’s O2, and rematch against George Groves at Wembley Stadium in front of 80,000 boxing fans.

Rugby

In winter 2016 we agreed commercial sponsorship deals with Ospreys professional rugby club in Swansea after we had opened Europe’s biggest indoor auction hub in Kenfigh near Port Talbot.

Tennis

As of February 2023, we have reaffirmed our commitment to the Nottinghamshire Lawn Tennis Association (LTA) for the tenth consecutive year.

John Pye’s sponsorship funds the Junior Tennis Championships, a summer event involving over 1,000 young tennis players in both singles and doubles competitions. This support enables Nottinghamshire LTA to continue providing tennis lessons and clubs for all ages and abilities, including an annual awards night recognizing players, coaches, and volunteers.

Rick Britton, Sponsorship Committee Chairman of Nottinghamshire LTA, expressed gratitude for John Pye’s steadfast support, highlighting the sponsorship’s role in facilitating their annual County closed Championships across various age groups. Despite challenges posed by the pandemic, the partnership has endured.

Adam Pye emphasized the pleasure of sponsoring such a remarkable organization, aligning with our longstanding support for Nottinghamshire sports. Heading into our tenth year of collaboration, the partnership reflects John Pye’s commitment to community engagement and sports development.